Abstract

Russia is usually considered as being obstructive to European integration in the EU's Eastern neighbourhood, while the EU is portrayed as being the key promoter of convergence with EU rules. Thus, strong economic dependence on Russia and EU active leverage should account for cross-policy variation in convergence with EU rules. By comparing convergence in Ukraine's telecommunications and food safety regulations, I show that active leverage exerted by Western European multinationals rather than by the EU accounts for divergent outcomes. Further, Russia's ‘bad guy’ image does not hold if we stop treating Russia as a unitary actor but distinguish between passive and active leverage exerted by Russian government policies, the Russian market and Russian multinationals investing in the Eastern neighbourhood countries on domestic policy choices.

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