Unpacking the management of Oligo-coopetition strategies in the absence of a moderating third party

Abstract

Recent research has highlighted the importance of management for the success of dyadic coopetition strategies. Coopetition, however, does not always occur in dyadic settings. Oligo-coopetition strategies, i.e., coopetition strategy among more than two but only a small number of coopetitors, and its management remain largely understudied. Oligo-coopetition strategy simultaneously increases both the potential benefits and risks of coopetition. Past research highlights the key role of third parties in managing oligo-coopetition. However, what happens when there is no such third party? We investigate this question through a longitudinal case study of Total Group in its oil and gas exploration and production projects. The results outline how companies manage oligo-coopetition strategy without third parties. More precisely, the results first highlight three strategies of oligo-coopetition: (1) “shareholder” coopetition, (2) “vertical” coopetition, and (3) “combined vertical and horizontal” coopetition. The results, second, outline the specific organizational designs and management principles associated with these three strategies of coopetition.