Abstract

ABSTRACT Livestream content has been gaining popularity in recent years. Although it has been known that livestream viewing can mitigate the adverse effects of loneliness on individuals’ well-being, the specific cognitive-affective processes involved are not given due attention. Situated in the Evolutionary Theory of Loneliness, the current study draws upon a national survey data (n = 911) to demonstrate that one’s hypervigilance and their negative emotional state serially mediate the relationship between their feelings of loneliness and their perceived well-being. The frequency of livestream views was also found to be moderating the serial mediation paths and the direct effect between feelings of loneliness on perceived well-being.

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