Unpacking determinants of new energy vehicles purchase intention from the perspective of Cognitive mediation model

Abstract

Given that conventional fuel vehicles wreak havoc on the environment， the Central Committee of the CPC and The State Council of the PRC has proposed the "dual carbon" goal throughout China, the promotion of new energy vehicles (NEVs) is imminent. Based on the cognitive mediation model, this study aims to take a closer look at the influence of motivations, attention to traditional media, attention to new media, interpersonal communication, information elaboration, and factual knowledge on people’s NEVs purchase intention. Our findings showed that motivations were found to be associated with attention to media. Also, attention to traditional media, attention to new media, interpersonal communication, and information elaboration were found to be positively associated with NEVs purchase intention. However, factual knowledge is insignificantly predictive of NEVs purchase intention. Theoretical and practical implications were discussed.