Abstract
This article explores the dual star image of Hollywood film star George Sanders (1906-1972), drawing on fan magazines, and other media sources and interviews with a family member. The focus is on the ambivalence of Sanders’ persona and his role in establishing the archetype of the cad. Initially, Sanders was portrayed by fan publications as a pin-up, whose attractiveness even came to briefly have a propaganda function. His association with a type of masculinity that was misogynistic, queer and attractive was paradoxical. His duality was reinforced by the roles he played on screen and by the sudden appearance in Hollywood of his older brother, Tom Conway, who acted as his shadow and his double. Sanders hated his stardom, but he made use of his star status to attempt to establish alternative careers; in writing, singing, and in a particular ill-fated business venture.
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