Abstract
This study explores the complex world of political memes to understand their function as cultural agents. The study examines political memes' effects on intra-party and inter-party ideology, communication, and political perspective evolution. The study used a survey method, sending out professionally designed questionnaires to undergraduates and graduates at Quaid-e-Azam University, Arid Agriculture University, and other institutions, as well as to newly minted professionals. Data was carefully collected to ensure accuracy. The results show that political memes can stimulate several responses, with the most common being identity and belief strengthening. This research also reveals how political memes may either divide people or bring them together, testing the convictions of those willing to have their opinions examined.
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