Abstract
Green hydrogen offers a promising solution to energy transition challenges. However, a comprehensive understanding of its scenario in Brazil is lacking, hampering the formulation of strategies to enhance domestic market competitiveness. This article identifies Brazil's panorama of green hydrogen, the barriers, drivers, and investment potential for developing this market. It also proposes strategies to stimulate the growth of this industry at the national level. Based on qualitative methods, including literature analysis and interviews with 17 experts, the study reveals that regulatory and political issues and infrastructure readiness necessitate collaborative efforts between the public and private sectors. Overcoming technical hurdles like cost-effective large-scale production and efficient storage demands research investments. Challenges like high production costs and an underdeveloped national industry impede market expansion. By fostering players' collaboration, Brazil could harness its potential in the green hydrogen sector, promoting economic growth, job creation, and environmental sustainability to attain a global leadership position.
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