Abstract
Women are gaining power and prominence in almost every corner of society, and philanthropy is no exception. As women's philanthropy continues to grow in all areas such as healthcare, education and humanitarian work, the need for advancement shops to pay particular attention to this phenomenon is critical. At James Madison University (JMU), Women for Madison (WFM), a women-led initiative, was formed in 2013 with a mission to promote investment in the future of JMU. In the last few years, JMU has embarked on a bold initiative to engage its women donors to become a visible and leading force in philanthropy. That effort eventually led WFM to create a women's giving society, the Amethyst Circle. The Amethyst Circle is the first-of-its-kind giving society at JMU. Together, JMU and WFM are harnessing the collective power of women's philanthropy to raise US$1m every two years through 200 women donors. Members will help open doors to high-achieving students who need scholarships to attend the university. This paper highlights what JMU has sought to achieve, and how other institutions of higher education might be inspired to make gender equality a focus of their giving.
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