Unleashing the Potential Role of CSR and Altruistic Values to Foster Pro-Environmental Behavior by Hotel Employees.

Jing Shao,Asif Mahmood,Heesup Han

doi:10.3390/ijerph182413327

Abstract

The hotel sector, around the globe, has a bad reputation due to its oversized carbon footprint. Therefore, this sector requires different approaches to improve its environmental management efforts. In this regard, the importance of employees’ pro-environmental behavior (PEB) has been recently discussed to reduce an enterprise’s carbon footprint. Reflecting this, the current work aims to improve PEB of employees as an outcome of corporate social responsibility (CSR) and altruistic values (ALV) in the hotel enterprises of an emerging economy. A total of 489 valid responses was collected from hotel employees, which were then analyzed through structural equation modeling (SEM). Different hypotheses were validated by employing SEM, and the results confirmed that CSR, directly and indirectly, via ALV as a mediator, improves PEB. The current work offers insights into the hotel industry for improving its environmental footprint through CSR and ALV. Moreover, academically, the current work advances the literature on CSR and environmental management from the perspective of hotel enterprises and by highlighting the role of individual values, especially ALV.

Highlights

Concern for the environment has emerged as one of the top priorities for society over the past few years
The current analysis argues that the relationship between corporate social responsibility (CSR) and pro-environmental behavior (PEB) is better explained if the altruistic value is introduced as a mediator in the proposed research model (Figure 1)
The existence of common method variance (CMV) can lead an analyst towards a false internal consistency, implying that the results drawn from a dataset were contaminated by CMV

Summary

Introduction

Concern for the environment has emerged as one of the top priorities for society over the past few years. Given that many environment-related issues are rooted, at least partially, in an inappropriate interaction between humans and the environment, it is of utmost importance to promote pro-environmental behavior (PEB) among individuals at every level [2]. Instead of considering PEB’s outcomes, the authors believe that it is important to explore the underlying mechanisms that encourages an individual to be engaged in certain environmentally specific behaviors. This perspective of PEB is documented in the literature from different perspectives. The study by Byerly et al [8] highlighted behavioral insights of individuals from the perspective of the environment. From the perspective of consumers, Berger [11] employed signaling theory to propose

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