University Students’ Attitudes toward the Formal Integration of Facebook in their Education: Investigation Guided by Rogers' Attributes of Innovation

Reham Mohammad Almohtadi,Intisar Turki Aldarabah

doi:10.5430/wje.v11n1p20

Abstract

The aim of the study was to examine students’ attitudes toward the formal integration of Facebook in their education at Al- Hussein Bin Talal University and to examine the relationship between their attitudes and their perceptions of Facebook’s attributes. The investigation was guided by Rogers' (2003) attributes of innovation. A descriptive method was adopted in which a questionnaire was used to collect data from 99 undergraduate university students from the college of education. The results show that the students have positive and high attitudes toward the formal integration of Facebook in their teaching. In addition, the students have positive perceptions of Facebook in terms of its relative advantage, ease of use, compatibility, trialability, and observability. Furthermore, Regression analysis showed that 46% of the variance of the students’ attitudes toward the formal integration of Facebook in their education can be accounted for by its linear relationship with the five independent variables: relative advantage, ease of use, compatibility, trialability, and observability. Based on the results, set of recommendations were provided.

Highlights

Social networking sites have become very popular among university students across the world
The results show that the students have positive and high attitudes toward the formal integration of Facebook in their teaching
In relation to the participants’ rating of the importance of the attributes of open educational resources that determine their adoption of these technologies, the results showed that the participants responded most favorably to the compatibility followed by relative advantage

Summary

Introduction

Social networking sites have become very popular among university students across the world. Social networking sites hold the attention of most of the internet audience. They are a universal communication tools and allow users to solve a wide range of tasks in the field of marketing, advertising and human resources management. The popularity of the use of social networking sites is led by the popularity of Smart phones among the university students. In Jordan, Gasaymeh (2017A) found that 98.8% of the first year university students owned at least one Smartphone. In Kuwait, Almisad and Alsalim (2018) found that 100% of the sample of undergraduate students owned Smartphone

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