University Press in the Context of Intercultural and Intergenerational Dialogue (Based on the Materials of the Newspaper "Pedagogical University" MPSU)

Natalia Kodola

doi:10.18502/kss.v4i2.6340

Abstract

The article examines the problems of the modern print media in the context of intercultural and intergenerational dialogue. The article analyzes the current scientific literature and the opinions of leading experts expressed in the media on this issue. Large periodicals, as well as student newspapers, are faced with a lack of funding, their materials are not creatively different, and so they are losing their audience. How can the print media survive the competition with the digital media? This publication explores the solutions to these problems. Special attention is paid to the transformation of the university (student) press on the example of the Moscow Pedagogical State University newspaper ”Pedagogical University”. The publication serves as a link between different generations, timely notifying students and staff of the most significant events at the University and beyond. The editorial staff strives to make each issue of the newspaper suitable for a wide audience. The necessary approaches to the study of the student media problems are identified, recommendations are given for improving the work of editors. Keywords: journalism, press, print media, University press, newspaper, student newspaper, student media

Highlights

IntroductionSelection and Peer-review under the responsibility of the 4th СTPE 2019 Conference Committee
Selection and Peer-review under the responsibility of the 4th СTPE 2019 Conference Committee.Student media has always paid great attention to the educational development of future generations
An important direction of the modern university press is the desire for high-quality journalism, which has absorbed all its traditional features, as well as the implementation of all the basic functions of student media

Summary

Introduction

Selection and Peer-review under the responsibility of the 4th СTPE 2019 Conference Committee. From the point of view of the socio-cultural impact on students, the important functions of university media are the following: informational, educational, communicative, entertaining, pedagogical and patriotic. They provide the audience with useful information, and contribute to the intellectual development of students. From the point of view of the socio-cultural impact on the youth, the main functions of student (corporate) media are: informational, educational, communicative, recreational, pedagogical and patriotic All these functions ensure constant maintenance of highquality and relevant activities of the publication, they allow providing useful information to people and at the same time supporting the intellectual development of students.

Newspaper of the University and Quality Content

Results and Discussion

Conclusion