Abstract
The media in its various forms is one of the most important means used in the upbringing of the individual, as it contributes to the formation of personal trends and convictions, through the dissemination of news, programs and dialogues that link the individual to the concerns and issues of his society, as the role of the media extends to the cultural and civilized dimension because of its association with the concept of identity and the concept of self and linking the individual to his culture. It acts as a guide to correct social practices and values. The media is considered a double-edged sword, as it can be a tool that helps the individual to form positive and integrated personal elements from the psychological, social and national aspects if it is used properly, and it may be the exact opposite of that to become a tool that poses a great threat to national identity and culture. And university media and its clear role in spreading sports awareness among Egyptian university students. This research paper also presents a number of suggestions and recommendations for spreading awareness of the importance of practicing sports activities among Egyptian university students.
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