Abstract
The article presents the author's approach to the study of the information field of a modern university as a unique virtual and real space of interaction, communication and consolidation of social forces, initiation of activity of student audiences. Information policy is a set of strategies of conscious management of the information field. The authors have made a research in 2020-2023 at Kazan Federal University by support of other universities of the Republic of Tatarstan. Different methods (case analysis and forecasting of effects, surveys and focus groups) allowed identifying the key elements of effective information policy: synchronization, integration of information policy of the university and the state, interactivity, creation of own platforms, updated communication channels, involvement of students as newsmakers and authors in the creation of newsmaking content.
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