Universities and Cross-Cultural Management: Opportunities and Technologies for Improving the Quality of Services in Education

Abstract

The relevance of the research topic is due to modern trends in world development, which indicate the need for the readiness of higher education for intercultural cooperation and cross-cultural interaction, contributing to the emergence of new elements and forms of cultural activity and correcting values, behaviors, and lifestyles (both universal and culture-specific). The purpose of this article is based on the justification of the theoretical foundations of the research problem to establish the conditions for the development of cross-cultural interaction and methods of university management associated with the formation of readiness of pedagogical process participants to cross-cultural interaction. The relevance of the search for new approaches to the organization of university cross-cultural management is noted in the article. The rating of readiness components for cross-cultural interaction, conditions of development of cross-cultural interaction, and methods used for the formation of skills of cross-cultural interaction are defined.