Universal value worldview: analysis of virtual tourist reviews

Abstract

All realities of the surrounding human environment have an axiological potential, and it is generally believed that the ethnic worldviews are characterized by various evaluative dominants. This work substantiates the idea of the existence of universal value attitudes of the representatives of different locative worldviews. The object of this research is the evaluative field “Recreation”; the subject is evaluative judgments of the authors of virtual reviews about vacation on the island Hainan (China), which contain an axiological response to a particular object related to the analyzed evaluative field. The virtual tourist reviews from three locative groups (USA, Europe, Russia) served as the material for this research. The analysis was based on the field method of language description. The conducted research demonstrates that the evaluative field “Recreation” has a similar structure in the representations of native speakers of the three locative groups. The nuclear zone is represented by the thematic group “Hotel accommodation”; the near periphery is formed by the thematic groups “Service”, “Food”, “Beach recreation”; the far periphery includes evaluative judgments of the thematic groups “Activities outside the hotel”, “Landscape”, “Overall impression”, “Fauna”. Each group consists of several objects of evaluation, the axiological response to which is verbalized through evaluative predicates. As a result of studying the evaluation field “Recreation”, the author established that nationality and place of residence of a person do not impact the choice of the object of evaluation of recreation sphere; responses of the representatives of the three locations to tourist objects are very similar.