Abstract
The paper pays attention to the limited opportunities of small businesses in the development of product promotion programs and logistic schemes. Most entrepreneurs turn to specialized firms or hire specialists. We propose to develop an algorithm (and in further program) for determining the product class, which can be used by any entrepreneur. After determining the product class, the user will be offered the entire suitable list of promotion tools including 4 groups: advertising, promotion, public relations, direct marketing and variants of delivery: types of vehicles, routes. This article attempts to solve the first problem - to develop a universal classification of goods and services. The classification includes 18 classes of goods and services.
Highlights
Small and medium-sized enterprises are often called the backbone of the European economy, contributing to job creation and economic growth [1]
Small business is the foundation of development in a capitalist society and brings the market closer to a state of perfect competition
The main criteria of determine a small enterprise is the average number of workers for calendar year
Summary
Small and medium-sized enterprises are often called the backbone of the European economy, contributing to job creation and economic growth [1]. ERSME-20-20according goods class the user is offered a list of possible means of promoting products in the following areas: advertising, sales promotion, public relations, direct marketing - Material goods – they are completely transferred to the consumer's ownership and lose their shape over time.
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
