United States Business Responds

Abstract

United States business abroad is a show case for the values, policies, and practices of the United States. To build friendly and profitable relations in Latin America, United States private enterprise active there has followed the practices of staying out of local politics, employing local people to the fullest extent possible, and assimilating the local customs and language. An atmosphere of mutual respect and confidence has attracted much private investment from the United States to Latin America. Recent charges by Castro and communist sources against United States enterprise in Latin America have been calculated not only to drive out United States busi ness, but also to destroy in the popular mind the image of the United States created by the business show case. Current developments prompt a re-evaluation of policies and an im perative for dynamic action to promote social and economic development. The experience of the United States in de veloping a vast and rich but uncivilized continent could con tribute importantly to the solution by Latin Americans in the problems confronting them today. The assistance which the United States can provide must come from government and private sources and will assist leaders in Latin America who believe in democracy and individual enterprise to achieve the solutions required by the twentieth century.—Ed.