Abstract
Since the beginning of the millennium, (online community-orientated) social media and platforms have been steadily evolving. The establishment of Facebook in 2004 followed by Instagram in 2010 has provided two of the most valuable conduits for digital communities to date. As consumer popularity changed, memberships migrated from one platform to the next – Flickr to Twitter, Twitter to Facebook and so on. Today, audiences are presented with a broad portfolio of online networking resources. Self-broadcasting, sharing of information, and commentary and communication are commonplace. All are free at the point of use, as long as users are comfortable with the concept of digital ‘sharing’. A generation of millennials embraces open source and share-ware, financing contemporary initiatives through crowdfunding – together wherever, whatever.
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