Abstract
Investor sentiment on bank financial products (BFPs) is commonly overlooked. However, given the implementation of regulatory policies and the development of Internet financial market, investor sentiment on BFPs has become increasingly important in China since 2013. This paper constructs investor sentiment on BFPs, based on six proxies that reflect market liquidity, transaction status, market activity, and industry development. We contribute to the literature by finding the comovement of the investor sentiment on BFPs and the returns, and by demonstrating the spillover effects from bank financial markets to related markets from the perspective of the investor sentiment on BFPs.
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