Abstract
This case focuses on how Jan-Kees Vis, a middle-echelon staff worker at Unilever Foods, champions his ideas for environmental sustainability. Despite his position and a company reorganization, he manages to affect corporate environmental policy and operational strategy. Although the case's primary emphasis is on Vis's tactics, the integration of sustainability into Unilever's mission statement is a central theme. The case can be used as an aid for instruction on internal corporate venturing, sustainable-policy development, and environmental sustainability strategy. See also the Unilever A, B, C, and D cases (UVA-E-0153, UVA-E-0154, UVA-UVA-E-0155, and UVA-E-0156).
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
