Unified theory of acceptance and use of technology (UTAUT) Theory: The Factors Affecting Students’ Academic Performance in Higher Education

Abstract

This paper aimed to use social media in higher education and impact on student lives. Apart from enjoyment and academic purposes, many educational practices and processes have been influenced by social media. “Unified of Acceptance and Use of Technology (UATUT)” was used in this research study to authenticate the application to a new environment, for academic performance. This paper has highlighted the use of social media in higher education, Moreover, illustrating to add of factors. In addition, through a literature review of related articles, our goal is to shed light on the impacts of social media use on behavioral intention to use, and actual social media use, and the impact on performance for teaching and learning in higher education. A Unified Technology Acceptance and Use Theory (UATUT) questionnaire survey was used as the primary method of data collection and was distributed to a total of 206 university students both gender of males and females. The results show that each independent variable has a direct effect through behavioral intention to use, and actual social media use through using social networks for learning purpose. and this study also enhances student learning activities and enables the exchange of knowledge, information, and discussions through social media use for learning, and therefore, we recommend using social media for teaching and learning students, and instructors can integrate social media elements into their courses to encourage the kinds of regular, varied to complement and enhancement to traditional remote educational approaches, and sustained interactions that are critical to success