Abstract
The multinational media play a decisive role in shaping global understanding of international relations. With few exceptions, US citizens glean their knowledge of current events in the developing world from the major transnational news magazines, wire services and television networks, which are all based in North America and Europe. Time and Newsweek, in particular, not only have wide circulation in the US market, but also sizeable distribution and significant revenue-seeking interests in foreign countries.1 Time has one quarter of its readership overseas, and ninety-one percent of those readers are non-Americans.2
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