Abstract
This study has the following objectives: (1) Determine the form of metaphors in ad text on the blibli.com online site, (2) Describe the meaning contained in the metaphorical expressions in the ad text on the blibli.com online site, and (3) Explain the use of the expression metaphor as teaching material for learning Indonesian in junior high school. This type of research is qualitative research and uses qualitative descriptive methods. The data source in this study is the ad text discourse contained on the blibli.com online site. Data collection techniques using listening techniques and note taking techniques. Data analysis using the method of distribution with the type of technique for the Direct Element (BUL) and the equivalent method with a referential type. The results of this study (1) metaphorical expressions are analyzed based on shapes, which are grouped into classes of words, phrases, clauses, and sentences, (2) metaphorical expressions are analyzed based on meanings according to metaphorical forms, namely anthropomorphic metaphors, animal metaphors, concrete to abstract metaphors, and synesthesia metaphors. The tendency of metaphors that often appear in ad text on blibli.com online sites is anthropomorphic metaphors and concrete to abstract metaphors, (3) the use of metaphorical expressions in ad text on blibli.com online sites as teaching materials for learning Indonesian in junior high school.
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