Abstract

Big Data is dominating the landscape as data originated in many sources keeps piling up. Information Technology (IT) business companies are making tremendous efforts to keep the pace with this wave of innovative technologies. This study aims to identify how the different IT companies are aligned with emerging Big Data technologies. The approach consisted in analyzing 11,505 news published between 2013 and 2016 and aggregated through Google News. The companies were categorized according to their position in the 2017 Gartner Magic Quadrant for advanced analytics. A text mining and topic modeling procedure assisted in summarizing the main findings. Leaders dominated a large fraction of the published news. Challengers are making a significant effort in investing in predictive analytics, overlooking other technologies such as those related to data preparation and integration. The results helped to shed light on the emerging field of Big Data from a corporate perspective.

Highlights

  • The development of disruptive technologies such as social networking, cloud computing, and the Internet-of-Things led to a continuous increase of data and its accumulation at an incalculable speed (Lapalme et al, 2016)

  • This study aims to identify how the different Information Technology (IT) companies are aligned with emerging Big Data technologies

  • The companies were categorized according to their position in the 2017 Gartner Magic Quadrant for advanced analytics

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Summary

Introduction

The development of disruptive technologies such as social networking, cloud computing, and the Internet-of-Things led to a continuous increase of data and its accumulation at an incalculable speed (Lapalme et al, 2016). The abovementioned factors contributed to the trivialization of a new concept: Big Data (Meng, 2013). This area of research has emerged in a diverse spectrum of technological innovations and opportunities made available by the information revolution (Romero & Vernadat, 2016). There are several techniques currently associated with the term Big Data, some even older than the appearance of the theme itself (Sharda et al, 2018). This proliferation makes it hard to get a clear picture of how companies are following Big Data approaches. Big Data is an umbrella term covering all of them under a new philosophy devoted to dealing with this phenomenon (Chen et al, 2012)

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