Abstract

ABSTRACTThe aim of this article is to analyze the changes in the coverage of illicit drugs by the Estonian press in the aftermath of the collapse of the Soviet Union and the restitution of Estonia’s independence. The article adapts Anthony Downs’ ‘issue-attention cycle,’ in which he proposes that public concern about certain issues follows a particular five-phase model. The author of this paper conducted a content analysis of 1523 press articles from 1993 to 2009. The analysis indicates that coverage of drug issues follows four of the five phases of Downs’ model, the exception being the fifth ‘post-problem’ phase.

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