Abstract
Starting from the concept of treating the protection of consumers’ interests as a necessary element of market order, the U.S. federal law has created a pattern of protection against unfair or misleading acts or market practices, perceived from the perspective of their effects on consumers, competitive relationships, and the functioning of the market mechanism. Such a comprehensive perspective justifies the economic approach to the regulation of unfair market practices. At the same time, it is intriguing to search for answers to the question of the possibility and desirability of applying elements of economic analysis of law with respect to the interpretation of unfairness to the consumer (unfairness doctrine).
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