Abstract
In the light of a European market which is based on ever increasing numbers and types of products and services as well as standardization in the methods used in the marketing and sales of such products and services, consumer protection is more important than ever. Today’s consumer is often neither able to understand the terms and conditions used in consumer contracts nor to evaluate the impact of these terms. Until recently, this problem was aggravated by the fact that the laws applicable to the sale of goods and the provision of services to consumers varied significantly throughout Europe — a situation which often left European consumers completely in the dark when they purchased a product or received a service in a foreign country.
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