Abstract
The Federal Trade Commission's power over ‘unfair’ advertising (and other marketing practices) is of major importance to marketers, advertising agencies, and public policymakers. This power has undergone two major structural changes. First, the definition of unfairness is now codified. Second, the ban on industry-wide regulations is now lifted. The author analyzes the structural evolution of the law, namely, the background, debate, and changes to the law, and concludes with implications for public policy and marketing.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
