Abstract
This paper examines the tourists' awareness regarding UNESCO World Heritage Site (WHS) status of city destinations. A novel theoretical model defining macro and micro levels of analysis is constructed and used as research basis. A global sample of 105 WHS cities is examined together with corresponding user generated content from 2.5 million TripAdvisor reviews. Data collected is verified from various official sources, enriched, and thoroughly analyzed.It is shown that macro level attributes do not play a substantial role, while micro level factors significantly affect how much tourists and locals are aware of or interested in the UNESCO designation. Tourist demographics and representation of a city's attractions in social media are also shown to be important factors influencing the awareness.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
