Abstract

The United Nations Educational, Scientific and Cultural Organization (UNESCO) established the Asia-Pacific Cultural Heritage Conservation Award in 2000.The award aims to recognize the achievements of individuals and public-private sectors in protecting or restoring buildings, places, and immovable properties of heritage value in the region.It encourages individual participation and public-private cooperation to protect the cultural heritage of the area for the benefit of future generations.This paper adopts literature research and case analysis as the primary research methods.Referring to the judging principles and standards of the New Design category in the 2022 UNESCO Asia-Pacific Heritage Conservation Award, based on the investigation and research of the case in China—Chongqing Yunyang County Zhangfei Temple Folk Custom Street, it deeply analyzes the problems and deficiencies in the protection strategy of Zhangfei Temple Folk Custom Street.It also explores the underlying logic of the sustainable development path of cultural heritage protection, hoping to provide valuable reference experience and practical reference for more cultural heritage application projects participating in this competition in the future.

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