Abstract
The issue of unemployment and job creation dominated news coverage during the 2006 Swedish National Election campaign. The purpose of this study is to analyze individual-level agenda-setting effects in the 2006 Swedish National Election campaign. Apart from being one of the first agenda-setting studies conducted in Sweden, this study builds upon a panel survey with 1,007 respondents, which makes it possible to impose stricter control of the causal relationship between the media and public agendas. The overall findings show that agenda-setting effects were indeed present. Furthermore, attention to political news had stronger effects among people with low political interest compared with those who were highly interested. Education was not a contingent factor, though.
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