Abstract

Hindustan Unilever Limited (HUL), formerly known as Hindustan Lever Limited (HLL), is the largest consumer products company in India. The name HUL came into vogue in late June 2007. The Head office of the company is located in Mumbai. There are in all 41,000 employees of different categories working in the company. The company is headed by a non-executive Chairman (presently Mr. Hareesh Manwani. HUL is number one Fast Moving Consumer Goods (FMCG) Company in India.

Highlights

  • In the summer of 1888, visitors to the Kolkata harbour noticed crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers"

  • In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935)

  • Drawing from the Bangladeshi Grameen Bank model, various NGOs, multilateral agencies, government bodies, and public sector banks have set up self-help groups (SHGs) in rural India

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Summary

Introduction

In the summer of 1888, visitors to the Kolkata harbour noticed crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers". In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). These three companies merged to form HUL in November 1956; HUL offered 10% of its equity to the Indian public, being the first among the foreign subsidiaries to do so. By the end of the year, the company entered into a strategic alliance with the Kwality Ice Cream Group families and in 1995 the Milk food 100% ice cream marketing and distribution rights too were acquired. In 2003, HUL acquired the cooked shrimp and pasteurised crabmeat business of the Amalgam Group of Companies, a leader in value added marine products exports. Rs.1000 invested seven years ago, would have grown to over Rs.[14,000] today

Management and Mission
Mission
Vision
HUL Exports
Technology and Innovation
Reinventing Distribution
Evolution of Distribution Network
Present Scenario
Retail Promotion Measures
On the Job training for Rural Markets
Distribution oriented projects
I – Shakti
Project Shakti – A New Paradigm
Findings
Conclusion
Full Text
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