Abstract
As an emerging communication practice, there are many research gaps in the field of Vtubing (Vtubing refers to the Vtuber live streaming, and Vtuber refers to the virtual streamer), including the lack of psychological attribute analysis. Through in-depth qualitative interviews, this study comprehensively explores the key psychological attributes of viewers when watching Vtubing, including perceived persona attractiveness, perceived appearance attractiveness, perceived voice attractiveness, perceived reliability, perceived anthropomorphism, immersion, psychological distance, and imagination. This study provides suggestions for Vtuber owners to design and manage Vtubers with important theoretical and practical significance.
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