Understanding Voters' Preference for Candidates in the Philippine Presidential Elections

Abstract

Philippine presidential elections have traditionally been characterized by the dominance of political popularity, populism, and financial interests, often marred by incidents of violence and electoral fraud. In this context, higher education is recognized as a pivotal tool for mitigating voter naivety and fostering informed political engagement. This study seeks to assess the preferences of voters, specifically 108 students from BiPSU (the research population), and to identify the significant sources of information that influence their decision-making about the election.