Understanding university graduate’s independent entrepreneurship by 3D designing cultural and creative products

Abstract

In the context of the COVID-19 pandemic, the global economy is sluggish and the employment situation is grim. It is difficult for fresh graduates to find a job with a stable income. Therefore, college students' self-employment has become one of the main forms of college graduates. Among them, designing a meaningful cultural and creative product for sale is one of the ways for art graduates to achieve employment. However, college students' entrepreneurship must face fierce competition from existing cultural and creative products in the market, which often leads to a high failure rate of college students' entrepreneurship and a weaker ability to resist market risks. Based on the above problems, this paper is triggered to help college students quickly adapt to the business competition environment. The research methods of this subject mainly include the following two: (1) With the help of teachers, college graduates majoring in art and design can design cultural and creative products with practical, beautiful, and cultural characteristics, so that these novel cultural and creative products have price competitiveness and product design competitiveness in existing cultural and creative products. (2) Helping college students to visit enterprises broadening employment channels, and expanding sales forms through college leaders are also effective ways to improve students' self-employment. From these two aspects, the main research content of this paper is to promote the entrepreneurship and employment of college students in the context of COVID-19.