Understanding Truck Driver Need-Based Segments: Creating a Strategy for Retention

Abstract

This article describes how research on truck driver retention addresses how traditional variables impact a particular drivers’ decision to stay with a particular carrier, while at the same time many of the traditional research methods have been called into question. Additionally, research is sparse on understanding whether unique driver need-based segments exist. Therefore, the article presents a theoretical framework and examines an exploratory study for incorporating numerous constructs that pertain to a driver’s intention to drive for a firm. Empirical results indicate that truck drivers consider pay, personal safety, and time at home as the most important when deciding whether or not to remain with a firm. In addition, three unique truck driver need-based segments were identified. The authors offer retention recommendations based on the specific needs of each segment.