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Abstract
Incentives can influence travelers' mobility decisions and thus be used to indirectly redistribute traffic demands in space and in time to reduce congestion. This study aims to understand travelers' mobility decisions in response to customer incentives. An online questionnaire survey was conducted to obtain travelers' opinions and preferences on customer incentives. The results suggest that incentive types and travelers’ personal and social-economic attributes are coupled to affect their acceptance and rejection decisions. This study sheds light on using incentives to switch near-by travelers to potential business customers during peak hours, which ultimately contributes to congestion relief and economic prosperity.
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