Abstract
The article is based on a previous case study of a certified papaya producer from Colima which currently implements traceability in its operations. Traceability can be defined as an instrument to respond and avoid risks in the supply chain of a product. For Small and Medium Enterprises (SMEs) the use of traceability can be a competitive advantage, adding value to their products; or either an entry barrier to access to new international markets. The article analyzes the importance of traceability and the adoption of new practices to respond to future market requirements in a competitive globalized environment.
Highlights
For every company, ensuring quality and safety in their products is essential
The use of traceability involves win-win situations, companies implement vital strategic initiatives between key actors across the supply chain, this leads to transparent processes
One of the recent salmonella outbreaks linked to the Mexican papayas was in 2017, where the contamination of the fruit affected directly the papaya imports of the United States from Mexico, as it is shown in the following table, there was a decrease in the value of the imports in bilateral trade
Summary
For every company, ensuring quality and safety in their products is essential. One way to achieve that is through the use of traceability, which can be defined as the ability of every actor in the supply chain, from producers to final consumers, to follow all the stages in the supply chain of a product, being able to deliver only safe and high-quality products to final consumers. Traceability allows the control and identification of every single phase in the manipulation of a product. The company is dedicated to the production and commercialization of papaya in both the national and international markets, exporting the majority of the fruit into the United States of America (USA). The papaya producer currently implements traceability in its operations, complying with both international and national standards regarding the safety, hygiene, and quality of the fruit
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