Abstract

This study extensively evaluates the existing UTAUT scientific theory as well as the contextual variables that should be carefully considered when incorporating a Learning Management System into Saudi Arabia's leading universities. Therefore, the original dataset for the said research study was collected through a list of questionnaires made available to 277 University of Hail students, and therefore, the proposed research conceptual model was thoroughly evaluated by using SEM. This research's findings showed that the students' behavioural intentions to use LMS platforms have always been strongly affected by their anticipated effort, and social influence. Similarly, it was also found that students' behavioural intentions and facilitating conditions appear to also have a strong significant influence on university students' usage behaviour. Hence, this research study would almost undoubtedly help university policymakers in deciding whether or not to fully implement LMS in educational institutions across Saudi Arabia.

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