Abstract
The study examines the social influence factors that affect the intention for using WhatsApp application among employees in a Malaysian organisation. The objectives of the study are to ascertain the reasons for the employees to currently use WhatsApp and to examine the factors that affect the use of WhatsApp based on Social Influence Theory perspective. The nature of the study’s methodological design was qualitative. The main instruments for data collection were focus group discussions and in-depth interviews. Purposive sampling technique was adopted to ensure that the employees chosen had the relevant knowledge about WhatsApp. The findings indicated that compliance, internalization and identification were three important social factors that could influence the employees to use WhatsApp in their routine work as predicted by Social Influence Theory. This study contributes some insights regarding the factors that can contribute to the usage of social media and strengthen the ideas of Social Influence Theory in Malaysian context.
Highlights
The 21st century society makes great demands on its members because of the rapid development and ever-changing political, cultural, social, economic and technological situations
The findings indicated that compliance, internalization and identification were three important social factors that influenced the employees to use WhatsApp in their routine work as predicted by Social Influence Theory
The theoretical implication of this research is the strengthening of Social Influence Theory to explain the factors that contribute to usage of WhatsApp among Malaysian employees
Summary
The 21st century society makes great demands on its members because of the rapid development and ever-changing political, cultural, social, economic and technological situations. The employees feel that work updates and instructions using WhatsApp Messenger give them more workload and distract their focus from other than work activities, making them frustrated to handle the jobs given. These situations are not faced by all employees, they still feel that work has become their priority as compared to their family, vacations, etc. With regard to this issue, the e present study intends to achieve the objectives as follows: To understand the usage of WhatsApp as a communication medium in an organization from the perspective of superiors and subordinates. With regard to this issue, the e present study intends to achieve the objectives as follows: To understand the usage of WhatsApp as a communication medium in an organization from the perspective of superiors and subordinates. To identify the social factors that influence the usage of WhatsApp
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