Abstract
The Ontario Progressive Conservative (PC) Party expanded its legislative majority in the June 2022 provincial election despite difficulties in managing the COVID-19 pandemic and seeming public apathy towards its government. We find that the PC’s durability can be attributed to a discourse of “market populism” that rhetorically addresses Ontario’s transition to a service-based economy, and the failure of institutional alternatives to present compelling counterhegemonic discourses. Elements of potentially more effective counterhegemonic discourses are discussed.
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