Abstract
This study investigates university performance through the lenses of creativity, organizational learning, flow experience, and leadership effectiveness. Addressing a gap in recent literature, the research emphasizes the critical role of innovation, creativity, and flow experience in shaping organizational performance, particularly in the context of universities. Employing a questionnaireâbased approach, the study encompasses 642 participants, including teachers and administrative staff from various universities in the southern region of Khyber Pakhtunkhwa, Pakistan. Findings reveal a direct impact of staff creativity and learning capabilities on organizational performance, with an additional indirect influence through the flow experience. The effectiveness of leadership is identified as a moderator in the relationship between flow experience and organizational performance. The results underscore the intricate connections between staff creativity, flow experience, and their implications for higher education policies, curriculum design, and pedagogical practices. The study's insights extend beyond academia, providing valuable implications for cultivating skills in today's competitive and dynamic world.
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