Abstract
This article deals with the notion of meme from the general, web and architectural point of view. The history of the creation and the process of further transformation of the term meme, which gradually penetrated from the initial genetic environment into the environment of media and technologies, is described. The disagreements are mentioned both in the interpretation of the concept of a meme and in the definition of a meme as a certain useful or harmful element of culture. By comparing the Internet meme and its main properties with the architectural meme, the characteristics of the last one are indicated.
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