Understanding the Imperative for a Corporate Paradigm Change

Abstract

There have been cries for the current dominant corporate paradigm to change, these coming from victims of the 2008 recession as well as corporate practitioners. The current paradigm centres on Individualism, but this is part of a dynamic interactive Individualism-Collectivism duality that makes an explanation by either view meaningless, thus having to make way for a new Complementarist view. This could be provided by organisational theory, but there is an argument that this is full of myth and is therefore useless. Bandura tells us that cybernetic agency theory can take on this role. In this chapter a new form of collective agency theory is outlined that is able to take the Complementarist role, and hence provide guidance for the development of a paradigm shift.