Abstract
TripAdvisor is a popular review platform, where users post reviews for the same place, including duplicate reviews. This duplication can skew research results and visitors' perceptions. To address this issue, we analyze TripAdvisor reviews in 3 languages from 20 attractions in 2 UNESCO heritage-listed cities. We identify 3 types of motivations for multiple reviews: hedonic, utilitarian, and publishing issues. Our study recommends that online review platforms implement strategies to mitigate this and advises researchers to on how to overcome duplicate reviews in their research. TripAdvisor es una plataforma de reseñas, donde los usuarios publican reseñas para el mismo lugar, incluidas las reseñas duplicadas. Esta duplicación puede sesgar los resultados de la investigación y las percepciones de los visitantes. Para abordar este problema, analizamos las reseñas de TripAdvisor en 3 idiomas de 20 atracciones en 2 ciudades declaradas Patrimonio de la Humanidad por la UNESCO. Identificamos 3 tipos de motivaciones para las revisiones múltiples: cuestiones hedónicas, utilitarias y editoriales. Nuestro estudio recomienda que las plataformas de revisión en línea implementen estrategias para mitigar esto y asesora a los investigadores sobre cómo superar las revisiones duplicadas en su investigación.
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