Abstract
By using empirical data collected from 278 manufacturing firms in Korea, this study investigates the relationship between technological innovations (i.e., product and process innovations) and non-technological innovations (i.e., organizational and marketing innovations) and innovation success. We propose that non-technological innovation is considered an essential precondition of technological innovation, leading to innovation success. We highlight that technological innovation exerts a strong influence on innovation success only when non-technological innovation adequately strains the relationship between them. The findings of this study show that the indirect effect of non-technological innovation on innovation success through technological innovations enables firms to enhance firm performance and that no synergistic effect exists between technological and non-technological innovation on innovation success.
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