Understanding the Effect of Feedback on Young Drivers’ Speeding Behavior

Abstract

The aim of the present study was to empirically investigate the effect of various types of feedback on young novice drivers’ speed management behavior. One hundred young drivers, randomly allocated to five groups, completed three test drives using a computer-based driving simulator. For four groups, feedback was provided after an 11km drive and focused on speeding behavior, the safety implications of speeding or the financial penalties if caught speeding or all three. The fifth group was a no-feedback control. Driver speed management performance was examined in two 11km drives immediately following the receipt of feedback and one week post feedback. The results showed that all types of Feedback were effective in improving young drivers’ speed management behavior compared to the control group. Providing feedback about financial implications of speeding was found to be the best in improving young drivers’ speed management behavior across all tested conditions. These findings have important implications for the development of a new approach to improve young drivers’ speed management behavior.