Abstract
With the development of social networks, the complexity of the factors affecting the users’ information dissemination is increasing and the complexity of online social networks and influencing factors of individual behaviors and attitudes make the development of online public opinion present a dynamic, complex, and multifactor evolution. Analyzing the influencing factors of public opinion dissemination is conducive to optimize company management and information diffusion management. However, there has been no comprehensive analysis of the complex factors that influence the dissemination of information; this study focused on synthesizing 20 empirical studies on the influencing factors of China public opinion dissemination from the perspective of the user, and a meta-analysis was conducted. We establish the influencing factors of users’ information adoption model from three aspects of information source reliability, perceived information quality, and the heat of public opinion events based on elaboration likelihood model. The results indicated that the main influencing factors of public opinion communication are authority, reliability, quality of information form, quality of information editing, quality of information utility, and event attendance preference. Among the factors, authority and quality of information editing have more significant impacts on users’ information adoption behavior in the dissemination of public opinion. In addition, whether the type of event was a public emergency had a moderating effect. The results are helpful to explore the universality of the influencing factors so as to help related regulators better build a multiangle supervision mechanism and conduct early warning of information diffusion.
Highlights
With the rapid development of online social networks, various types of social media communication platforms and information dissemination platforms are constantly emerging, and people participate in public opinion discussions in a variety of ways. e development of the Internet has provided new platforms for the formation and dissemination of public opinion
Regarding the heat of public opinion events, H6 predicts that the impact of event attention preference and users’ information adoption behavior will be greater in the spread of public opinion. e hypothesis is supported (H6, r 0.483, p < 0.01)
Taking the user’s information adoption behavior as the starting point, this study explored a series of variables that affect adoption behavior through meta-analysis
Summary
With the rapid development of online social networks, various types of social media communication platforms and information dissemination platforms are constantly emerging, and people participate in public opinion discussions in a variety of ways. e development of the Internet has provided new platforms for the formation and dissemination of public opinion. With the rapid development of online social networks, various types of social media communication platforms and information dissemination platforms are constantly emerging, and people participate in public opinion discussions in a variety of ways. E development of the Internet has provided new platforms for the formation and dissemination of public opinion. Social networks have become the main channel for the dissemination of public opinion [1]. Users are no longer limited by time and space They can participate in the discussion and dissemination of public opinions through social networks at anytime and anywhere. In the commercial field, public opinion information provides an important reference for enterprise product research and development, marketing, brand building, and so on and plays an extremely important role in crisis management, Complexity creating economic value that cannot be ignored for enterprises
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