Abstract
The social phenomenon of televised melodramas called telenovelas in Spanish can be taken as a perfect example of a complex symbolic form in contemporary societies. There are a number of differences and nuances between Latin telenovelas and their electronic ‘cousin’, the soap opera. Nevertheless, the two genres are closely related. In this brief paper, I will stress some traits of a major theoretical and methodological framework of cultural fronts to analyse and bring into partial scientific visibility this global and local phenomenon. My aim is to set up a general framework to facilitate a necessary deeper reflection, and hopefully initiate some international comparative research, given the ‘intriguing’ global appeal of this symbolic form.
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