Abstract
This research empirically examines the Aldrich and Fiol (1994) model of industry creation to assess the cognitive and sociopolitical factors at the organizational, intra-industry and inter-industry levels that influence emerging technologies and industries. We employ a qualitative research methodology in the context of the emerging hydrogen-fuel cell industry. We find that firms build cognitive and sociopolitical legitimacy by simultaneously associating and distancing fuel cell technology from incumbent technologies; converging into the existing institution while overcoming divergent industry and stakeholder interests; and integrating the technology into partner initiatives in order to attract the ecosystem, while overcoming dispersion of ecosystem actors.
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